Nonli is mentioned in the 2022 study and appears as the best-rated solution among Posting / Social Media software (page 31 of the study)
Editorial team tools
Posting / social media
- average user rating: 6.9/10
What sets journalists apart from their newsroom in the practice of social media is the use of a multichannel tool by the newsroom. It ensures automation and tracking of publications. Journalists, on the other hand, post directly on one network at a time.
Solutions
Solution | Equipment rate | Rating |
Echobox | 22.8% | 6.7/10 |
Hootsuite | 14% | 6.2/10 |
TweetDeck | 14% | 7.1/10 |
Nonli | 12.3% | 8/10 |
Also mentioned: Agorapulse, 🏠 In-house solutions, Buffer,Mashup Web, eclincher, Sirius, dlvr.it | 21.1% | - |
Note
- Coordination (posting multiple times or not posting at all) is one of the users' requests.
- Many comments mention upcoming tool evolutions or changes.
- The relationship between the choice of a tool and the strategy pursued (or to be developed) on social media is often explicitly mentioned.
Some remarks
"Tools are needed that allow avoiding giving passwords to everyone and also adding or removing access according to arrivals or departures within the newsroom."
"We like to have control over all the steps from writing to distribution."
"A simple automation of posts quickly reaches its limits."
sciences-po_rapport-tech-stack_2022.pdf858.8KB
